What is reviewsbyrae?
Reviewsbyrae is a monthly beauty and pop culture zine that offers a fresh and unique perspective, inspired by iconic publications such as Vogue, Allure, and Cosmopolitan. While it shares the same dedication to high-quality content and insightful commentary, Reviewsbyrae distinguishes itself by focusing on personal experiences, authentic reviews, and the latest trends. Each issue delves into the world of beauty and pop culture with a keen eye, providing readers with thoughtful analysis, creative inspiration, and a deep appreciation for the art and science of beauty. Whether it’s uncovering hidden gems in the industry or exploring the cultural phenomena shaping our world, Reviewsbyrae offers a distinctive voice in the landscape of beauty journalism.
Reviewsbyrae isn’t about chasing followers, likes, or subscriptions. It’s about crafting zines and articles that truly resonate with the people I care about. What makes a Reviewsbyrae subscriber special is that they didn’t just sign up—I chose to share my creations with them. Every issue is born from a genuine desire to create and share, never to commodify my art. While I offer the option to purchase my zines, Reviewsbyrae didn’t start with profit in mind. It’s more of an exclusive club, where I have full creative control and can connect deeply with my audience by asking what they want to read about.
The process of making and sending a zine is incredibly personal. Every detail, from the topics I cover to the color of the envelope and the stamp assigned to each subscriber, is chosen with intention. Each zine is mailed with care, reflecting the thought and effort that goes into every aspect of its creation.
What is a zine?
A zine is a short form magazine, typically made from 1 sheet of 8.5×11 paper, folded to mimic a booklet.
About the editor
The creator of reviewsbyrae, Rae Schuety, is a marketer, graphic designer, and beauty enthusiast who likes to review products and write engaging articles to post on her blog and print out into zines.
How it started
Reviewsbyrae began as an Instagram blog in 2020. My love for trying new products and sharing my opinions needed an outlet, so I started photographing and editing images to match the “Instagram aesthetic.” Hashtags and thoughtful captions were essential parts of my journey. Over time, this passion evolved into the zine you see today—one that values authenticity and connection above all else.